If there’s one category of jewelry that is instantly recognizable, it’s Retro. These fascinating pieces practically scream “1940’s”! Can’t you picture this saucy gold and ruby swirl ring gleaming on your finger? Me, too.
But what caused this incredible burst of creativity and innovation in jewelry design at this time? I asked Tom Kowal, our Estate buyer for his insights.
“For one thing,” he said, “women helped in the 1940’s war effort by working outside the home. This led to a drastic change in lifestyle. Remember Rosie the Riveter, the poster for the women working in WWII?”
“Women were playing a dynamic, active role in the war effort and the big, bold jewelry of this time reflects that. The styles became powerful and strong, the antithesis of the dainty, lace styles of 25 years earlier.”
Makes sense, doesn’t it? We all know there’s no time for frilly jewelry when you’re running around all day. Fragile pieces are fine for sitting by the fireplace, but out in the real world? Forget it. We need durability. The women of the 40’s spoke and jewelry designers listened.
Today Retro jewelry is as hot and en vogue as it was in the 40’s. Joining forces, the women of the 40’s and the jewelry designers formed a great team with outstanding results.